The business power of Rezidor's multi-brand portfolio's lies in our flexibility to deliver brand solutions for specific market opportunities. Our multi-brand marketing team creates a brand-specific strategy and executes it by country.
In Europe, the focus this year is to continue to increase brand awareness at the expense of our competitors and to acquire those new business travellers coming into the market by highlighting each brand's unique selling proposition and personality. In the Nordic market, Radisson Blu continues to underscore its position as the number one brand. In Ireland, Radisson Blu is the most improved brand of the year, the leading choice hotel brand and number one hotel brand. In Russia, Radisson Blu is also number one hotel brand, in a joint position with Hilton (BDRC Business Development Research Consultants business traveller research in 2008).
Leisure marketing
The B2C (Business to Consumer) database is growing and we promote leisure offerings through regular email newsletters and printed mailings to this qualified customer data base. We produced a Short Breaks brochure aimed at the end consumer that promotes a leisure collection of hotels.