The new wave advertising campaign was launched in October 2007.  The unique style of combining contemporary room illustrations with photography evolves each year. The overall image campaign aims to deliver the message that Radisson Blu hotels are stylish, innovative, contemporary, easy and friendly.

The advertising campaign focuses on increasing brand awareness, achieving maximum exposure and changing the perceptions of business travellers. With outdoor advertising on billboards at airports and railway stations and print advertising in business dailies, lifestyle and in-flight magazines, Radisson Blu gives travellers a sense of always being with them. The campaign highlights and supports our efforts on Yes I Can! spirit of service, Free High-Speed Internet Access, and 100% Guest Satisfaction Guarantee, Meetings & Events and resorts. By adding destinations and 'value', we are changing our focus to more tactical advertising.

Park Inn by Radisson takes a more local approach and focuses on tactical activities to meet the local needs of its customers and hotels. These activities include print advertising in local publications; developing a strong link with modes of transportation through outdoor advertising on trams, buses, cars and boats; and support from online and email marketing. The imagery and the content style underscores the guiding principles of the Park Inn brand - spotlessly clean, easy to use, safe and fun. With its winning combination of striking design, colourful concepts and a strong, strategic-focused team, the brand is set to grow in all geographic regions where Rezidor operates.