We develop the Radisson or Park Inn by Radisson brands in the EMEA area under the master franchise agreements with Carlson - a leading U.S. travel and hospitality company. At the same time we are working in close cooperation with Missoni to develop Hotel Missoni branded properties to ensuring we will capture the true essence and spirit of the Missoni style.
Radisson Blu offers a good example of our continuous response to changes in customer needs and habits.
As a part our comprehensive and aggressive growth strategy to be forerunners and quickly build a critical mass in operations, we focus our business development on selected key growth areas. These include emerging markets such as Russia and other CIS countries as well as more matured market areas such as Southern Europe. Our presence in Middle East dates back for almost 30 years and we are rapidly becoming a key player in Africa too.